Our vision

Our vision is to become the best place to work in care.

Our mission

Our mission is to expand our reach so that those in need of care are not forgotten or alone. We will achieve this by nurturing our people, elevating their role in society so that together we can transform lives.

Our values

Community

We are stronger together. One team building a culture where our customers and people thrive.

Courage

We boldly shape a better future. We tackle changes head-on.

Heart

We are passionate and dedicated. We love what we do because what we do matters.

You know home care. You know home care providers. We respect that.

Here’s how we’re different to everyone else.

Every care provider talks about person-centred care and high-quality delivery. These are a given. We could speak all day about our digitisation and training, just like everyone else does.

Instead, let’s talk about how we’re working for you:

We’re always close by – As part of the UK’s largest care group, we’re embedded into the fabric of communities across the country. From quiet rural villages to bustling cities, we’re already here, so that care is simple, accessible, and personal – wherever you call home.

We’re helping people home and keeping them there – Our expertise, from home care and specialist support to respite and beyond, means we’re behind people at every stage of their care journey. Whether it’s helping them stay in the comfort of their own homes, avoiding unnecessary hospital stays, or getting them back on their feet after an accident, we’re here – whatever life brings.

We’re reducing the burden through community health – We’re setting the standard in care, not only by blending compassion with cutting-edge technology, but by understanding that caring for others means caring for the world we share. That’s why we’re well on our way to achieving net-zero emissions and partnering with communities like yours to transform their health and wellbeing at a grassroots level.

We’re building the best care workforce for you – We’re serious about our mission, building the best place to work in care. At our core is an extraordinary team of 15,000 skilled care professionals, each dedicated to helping people live their best lives. They’re more than just ‘care workers’ – our teams are recognised, celebrated and involved in our decision making at every level. After all, they are the experts.

We’re standing up for what matters – Every day, thousands of families open their doors to our teams – not just because we’re known for delivering amazing care, but because we go further. We’re fighting for the recognition of the people we care for, and the incredible teams who support them. We believe that care is worth fighting for, and you know that, as much as anyone.